Locaweb Blog

Posts with the tag ‘SMB’

Workforce mobility is driving cloud adoption in SMBs

13 de January de 2011

CIOInsight, citing a December 2010 report by MarketBridge, mentions in an article on Cloud adoption by SMBs data that suggests that Cloud Computing is fast moving past the innovators and early adopters phases of the product adoption curve. The research was done with 1,000 North American midmarket and small businesses and analyzed their adoption of cloud-based information technologies.

According to the study, mobility is one of the drivers behind this move by SMBs, which only months ago were questioning the security of the cloud. As mentioned in the IDC Worldwide Mobile Worker Population 2007-2011 Forecast paper,”IDC predicts the number of worldwide mobile workers will reach 1 billion – including nearly 75% of the U.S. workforce – by the end of 2011.” This is aligned with MarketBridge’s findings, in which 38% os respondents mentioned increased mobility as the driver for the adoption of cloud services.

The study brings several other interesting pieces of data:

  1. Cloud adoption is picking up the pace: 44% of the surveyed companies have at least one business application on the cloud, and 70% of the remaining companies plan to have one within the next 12 months
  2. Marketing and Sales are the most accepted Cloud apps: 36% of companies are using marketing automation on the cloud, and 29% of CRM is cloud-deployed. Over 49% of the companies are planning to move one or more of these applications to the cloud within 12 months
  3. Private clouds are preferred: 52% of respondents preferred to deploy on some sort of “private cloud” – Here is where these companies show signs of immaturity in using cloud technologies – they are still trying to do things “in house” or signing up for dedicated cloud setups and missing out on the economies of scale of public clouds, usually based on security concerns. The next number is even more surprising, since it seems to contradict this one.
  4. Cloud security perception: 48% of respondents believed that data security would actually be better on the cloud, recognizing the investment and expertise needed to establish and maintain secure computing environments. This is really a head-scratcher when confronted with the previous piece of data, although considering that 48% believe that the cloud is secure and 52% prefer private clouds, there isn’t necessarily an overlap. These might be two complementary groups in the research.
  5. Companies are outsourcing: 67% of respondents preferred to purchase software applications through a 3rd party value-added managed service provider; this appears to be due to a need for both higher service levels and functional expertise.

This is great news for the industry.

Locaweb CEO Gilberto Mautner on Cloud Computing

10 de March de 2010

Starting this month, Locaweb CEO Gilberto Mautner will be posting periodically to a new blog run by Brazil’s leading IT news magazine, “Info Exame”, about Cloud Computing. The invitation by this important media channel is a recognition of Locaweb’s innovation and leadership in this kind of service in Brazil and in Latin America.

Below, you will find his first post to this important blog.

Using the Cloud Risk-Free

by Gilberto Mautner

Currently, the business use of Cloud Computing is surrounded by controversy. Its supporters and opposers are up in arms about whether it’s secure, whether it’s just hype, and if it’s here to stay or not. In my opinion yes,it’s here to stay. But there are some opposing arguments that are relevant and valid.

Where I disagree with the opposers that are rightfully worried is that, contrary to what they think, the problems associated with Cloud Computing are solvable and don’t preclude it’s business use. On the contrary, it is exactly by taking these worries as a starting point that we can be more secure relying on this new way of working with computers.

1. Risk of data loss: “If the cloud provider loses your data, you’re toast”. It’s true. But it’s a risk that’s always existed, even in traditional computing environments. And the well-known solution is the same in both cases: backup. When you place your data in a server inside your company, you back it up frequently for safety. All you have to do is to keep backing up data when you put in the cloud.

Most applications give you tools to make these backup copies. E-mail providers, for instance, usually give you access to your messages via the “IMAP” protocol. With it you can replicate all of the messages and folders that are stored in the server to your local machine, using programs such as Microsoft Outlook in Windows, Mail in Mac OS, or Thunderbird in Linux. IMAP is an open standard, and in this case it is highly recommended that the provider offer a secure mode (usually by enabling the “Use SSL” option in your e-mail client program).

Obviously other programs in the cloud will use different methods. For instance, when using a “cloud server”, which is usually offered by service providers using virtualized platforms, it is recommended that you keep local versions of the software that is running on these servers, which may also be achieved by using open standards such as “git” and others.

2. Risk of data leakage: This took the scene recently after events involving Google in China. Here, the controversy is also undeserved: The risk in the cloud is exactly the same as when the data is stored locally on any one server or computer. The use of “weak” passwords is the number 1 culprit. Both for data stored in the cloud and inside your company, you will always be at risk from the use of weak passwords. It seems unnecessary in current times to tell people not to use passwords such as “1234″ and other less known but equally dangerous variants, but they all still hold the door open to ill-intentioned parties. Birthdays, initials, spouse and child names, etc. are equally dangerous. To be safe, you should mix symbols, upper and lower case letters, and numbers. The brain is the safest vault, but a well-kept piece of paper (never use electronic files) helps, as long as it’s not under the risk of leakage by persons physically close to you.

There are also leaks that are caused by user PC vulnerabilities. Those affect data in the cloud as much as they affect data stored locally in single machines. This is how it works: First, your operating system becomes outdated, that is, it hasn’t had the latest “updates” or “patches” applied to it, either by negligence or because of the use of pirated software. Then, for whatever reason you open an unsuspicious attachment received through e-mail, which installs “keylogger” software on your computer, which in turn records all the typing that is done on the computer, and sends it to the malicious party. No matter whether the login information captured is from your company’s ERP or from their personal e-mail account, they are vulnerable from that moment on. What should you do do avoid that? Always install operating system updates and patches recommended by the software manufacturer. Usually, the exploited vulnerabilities are old, since it is easier for hackers to use “tried-and-true” techniques than to research new openings. In other words, if the media reports on a new security hole in operating system X or Y, don’t panic, but don’t delay making sure that you’ve updated your system (usually, the solution is quick and automatic updaters will notify you when there is a new patch to apply to your system).

3. Risk of unavailabiliity: Yes, cloud providers may go offline. It happens to everyone. But once again, it’s not a “privilege” of the cloud. Reliability issues are common in company internal IT infrastructure. What makes an environment stable then? Controls and processes, and acronyms little known to the general public, such as ITIL. What is amazing about these alegations is that these are models that are already well know and established in the IT world, and that are available to cloud provider systems administrators. What you should do in this case is select providers that can at the very least prove to know as much as you do about these techniques. Since they are focused on this, it would be expected that the service providers have a vast experience in this field. Again, it’s the same as with traditional IT setups.

What this all means is that Cloud Computing isn’t a miracle solution for all problems, and that the same care that is taken when using single-machine configurations should be taken when using clouds. Backups, password protection, proven operating procedures, everything applies just the same as before. Behind the “cloud” are computers, just like people use at home or in the office. As such, the precautions taken should also be the same.

By using Cloud Computing with this in mind you will be able to take advantage of of the economies of scale, constant updates, modern interfaces, practically limitless, on-demand growth, and everything else this amazing new (well, maybe not THAT new) Cloud Computing frontier has to offer.

Enjoy!

Original post in Portuguese here.

Locaweb Wins Best SMB Solution Award at Expo Comm Mexico 2010

4 de March de 2010

What better way to begin a new enterprise than to get an award on your second trade show, barely months after launch? That’s exactly what happened last week in Mexico City. Locaweb was given the Best Small and Medium Business Solution award by the B3 Forum Editorial Counsel at Expo Comm Mexico.

The B3 Forum is composed of representatives from the main technology and business news sources in Mexico.

Locaweb Stand - Expo Comm Mexico 2010

“Our main goal is to project our brand in the international market and we see great business potential in Mexico. Expo Comm has been a great opportunity to meet new business partners and clients”, said Alex Glikas, Locaweb’s Corporate Services Director.